- Facebook said it is “considering” hiding the number of “likes” a post receives, but offered no details or timeline.
- The feature is similar to one that Facebook-owned Instagram is testing outside the U.S.
In some countries, posts on Facebook’s Instagram service don’t show how many “likes” they got. Now, that change could be coming to Facebook’s News Feed.
“[W]e are considering hiding like counts from Facebook,” a Facebook spokesman said in an email.
With this feature, a post’s creator would be able to see the number of people who “liked” it, but the tally wouldn’t be displayed. The tool was first noted by Jane Manchun Wong, an engineer who spotted it in Facebook’s code.
Instagram rolled out this option earlier this year in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. It’s not clear when, if ever, Instagram will make the feature available to U.S. users.
Twitter, too, has considered hiding a tweet’s likes and retweets behind a tap as a way to make conversations easier to follow. If Facebook takes a similar tack, it could mean the company is getting serious about making sure its users’ time is “well spent” on the platform.
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